I spend a lot of time coaching and teaching people how to craft great digital stories to extend their brand’s engagement. I try to focus my clients on 4 basic rules to start their social media journey.
- Listening – where is your audience hanging out, what are they discussing, finding your ‘sweet spot’
- Connect with people (your audience)
- Engage with your audience – build real relationships and offer real value. SHARE.
- Amplify your message in a focused manner and with a creatively driven campaign that tells your story.
Where clients often get stuck is understanding that yes, social media is time consuming and can overtake your life if you are not careful but there are some powerful tools to ensure you can run a seamless campaign even with your smart phone when you are on the go.
The reason I share this is, as anyone curating a breaking news social media story knows, that as the story morphs and goes viral the job doesn’t end when you leave your desk for the night.
And most of us simply don’t have time to sit at a computer and monitor social activity.
That is where mobile social management comes into play.
There are a variety of smart phone applications that can help you to stay on top of your brand’s story online and mobile conversations, beyond your 9-to-5 workday.
Here is a toolkit of the most convenient and reliable social engagement and monitoring applications—all accessible from your handheld device. Remember mastering these tools is NOT the focus of your social media campaign. They are tools to assist you but they are not your story. A great social media campaign follows:
1. A clear set of objectives aligned to your business
2. A solid strategy supporting your business objectives
3. A sound social media policy and every business should have one
4. Identified target audiences supporting your business objective
5. A focused clear message again linked to your business objective
6. GREAT creative – I am not talking here about branding, it is about the creative elements of the campaign that make it unique and then 7.Tactically delivering the campaign using integrated social media platforms and tools. The Execution of the campaign
7.Lastly measure your ROI.
The below handy tools should go some way towards achieving results a lot easier when you operate in a 24/7 social media environment.
HootSuite, the incredible desktop Twitter client, also exists for the iPhone and Droid. With mobile HootSuite, you can manage multiple accounts in easy-to-navigate streams, schedule tweets, upload photos, and use ow.ly, the HootSuite link shortener that automatically generates graphs and statistics.
HootSuite enables you to translate tweets, organize your Twitter contacts, see trending topics, or add locations to posts. If you’re mentioning a handle, just type “@” with letters and HootSuite will make it easy for you by providing accounts from which to select. You also have the ability to link Facebook, LinkedIn, and Foursquare accounts for cross-platform management.
Another Twitter desktop client, Seesmic supports a variety of platforms on devices including iPhone, Droid, and BlackBerry. Bring together all of your networks in one place, including Twitter, Facebook, LinkedIn, Foursquare, Evernote, Flickr, Blogger, and more. The management tool also supplies statistics and simple ways to organize followers or engagers.
Tweeb is a somewhat in-depth metrics tool for Twitter on the iPhone. The application provides a clean and concise layout for examining tweets that have inspired follows, unfollows, retweets, mentions, and click-throughs.
Tweeb also gives up-to-date information and allows you to browse through data from different time periods.
If you need to communicate with co-workers quickly while you’re out, group-messaging is perfect for you. Get your co-workers hooked up with Beluga so you can start sending out mass messages, alerts, or instructions for online and offline responsibilities. It is a great tool for managing campaigns.
TweetAlarm sends email alerts when someone talks about your brand, product, or any specific topic of interest—think of it as Google Alerts for Twitter. You’re immediately alerted if something crucial comes up on the social landscape.
One of my favourites. I no longer have a printed business card and use this tool instead. If you’re at a conference or networking event, Bump is a must-have. A great tip – share this tool at the beginning of the conference with your audience and watch the networking soar at breaks and post the event. With bump, you can physically click iPhones or Droids together and electronically transfer contact information. It’s basically the mobile version of exchanging business cards.
Referred to as the “ultimate networking app,” Hashable is similar to Bump in helping people to make in-person introductions, check-ins, and exchanges of contact information for the mobile and online world.
8. Radian6 for Mobile
Though not available just yet, Radian6 recently announced that is releasing a version of the social insights and listening tool for the iPhone. Just like the desktop version, the iPhone app will have real-time results, team assignments, analytics, and engagement alerts.
Thanks to the oneforty blog for sharing information for this post.