I have long been a fan of Michael Margolis of GetStoried. He is a professional business storyteller and runs an awesome online conference and is a great speaker at industry events. I thought I would share with full credit to Michael his podcast series. Michael Margolis talks to leading social media industry figure Brain Solis in this podcast. The following is a direct introduction by MIchael.
Social media makes everybody a better storyteller? That’s the theory?
Indeed, social media is an incredible force for sharing ideas, shifting perceptions, breaking down walls, and transforming the world. Yet while we have 1,001 platforms for sharing our story now, the signal to noise ratio is completely out of hand. You don’t need a superhero to tell you, “With great power comes great responsibility.”
Lets put it this way: social media is relationship technology, and storytelling is all about relationships. So does that connect the dots? If you want to be sharing and creating something meaningful for yourself and others, you better understand the dynamics of narrative.
Part of the trouble is that social media is an emergent vocabulary – a new language, and with it an evolving culture of habits, rituals, icons, tool sets, and structures. The landscape is ever evolving, morphing, and without a centralized mothership. Social media is about making sense of the world, by bringing people into yours. If you want to go from social media tourist to true digital native, you need to learn the vocal. And of course storytelling is a core principle at the heart of the whole conversation and relationship equation.
Thankfully, we have people like Brian Solis, a leading voice in the world of social media, who blogs profusely, and brings the mind of a pop anthropologist to teaching us all how it all works. Reading Brian’s blog is a must do for anyone working in the area of social media.
About Brian Solis
Brian Solis is globally recognized as one of the original and most prominent thought leaders in social media. A digital analyst and visionary, Solis has influenced the effects of new media on the convergence of marketing, communications, and traditional media.
He is Principal of FutureWorks, an award-winning New Media agency in Silicon Valley, and has led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 startups. Brian’s blog is ranked among the world’s business and marketing elite. For more information, visit briansolis.com.
Author of the acclaimed new book on social media and business, Engage!, Brian Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing.
Solis has led social programs for Fortune 500 companies. He has been writing about social media and how the Web continually redefines the communication industry since the mid 90?s.BrianSolis.com is ranked among the top 1% of all blogs tracked by Technorati. Many of you may be familiar with the Conversation Prism or the Social Marketing Compass, info-graphics co-created by Brian Solis and Jess3 that circulate widely on the web.